Ever since the 90s, search engines have been created to treat links as signs of importance and popularity in the opinion poll that is the internet. Search engines optimization techniques have been honed to a fine art and the use of intricate algorithms to predict and evaluate link data on pages and sites. Though link addition and verification aren’t the only things in SEO, search professionals ascribe a generous portion of an engine’s algorithms to its link and link-related factors. The ongoing trait is that trustworthy sites are more likely to link to more trustworthy sites and in contrast, very few trusted sits will link to spammy ones.
It could be said that link building is one of the most demanding part of SEO, and extremely critical to the success of the project. Link building is an amalgam of creativity, know-how and a budget. There are no two companies that build links with the same keywords or in the same method. It depends both on the website the links are being built for as much as it does on the company you choose. Basically, there are three ways to build links:
Natural links are those given by sites that provide similar content to you and hence, want your company or content linked to theirs. These types of links do not need a specific SEO action; however the creation of good content and skills to promote said content and create awareness is worth doing.
Manual or outreach link building happens when the SEO submits sites to web directories, emails bloggers for link lists or joining paid listing services. This sort of linking is created as a sort of enhancement to the target by stating reasons on why thy will benefit from having the link on their page.
Self-Created link building is as simple as blog commenting signing online guest books, or creating user profiles on a network. While these links may not be as valuable as the other two methods, they still can have some impact on the SEO standing in larger numbers. These links can often be construed as spam and should be dealt with cautiously.