You think you’ve found a Reno SEO company specializing in Google rankings? Here’s the 2 tests to prove you’re right!


Search engine optimization is increasingly a specialized art that requires websites to respond to the continuously changing online environment. In particular, finding a Reno SEO company specializing in Google rankings can be challenging because the days of randomly dumping keywords in a website have gone. So, how can you be sure you’ve got the right SEO company specializing in Google rankings? Let’s begin!

Is your website becoming increasingly relevant to your market?
All search engines, Google included, want great website sites that provide interesting content in an easy-to-access fashion and are consistently updated over the long term. A website that does this are ranked higher, appear higher on search pages and a shown more often when someone types a question into the Google search bar. A SEO company specializing in Google rankings will ensure your website improvement has a content development program that will be foundational to their work, optimizing it for search engine results. Imagine someone typing into a search engine, how do I change a car tire’. If the first Google results show you pages to do with tired’ old men, how to replace tired’ bathroom tiles or how to change the windshield wipers, you will go looking for help somewhere else. But we all know how accurate and comprehensive Google question results are now; they are increasingly spot-on. Google values, promotes and uses relevant websites and their pages. To successfully pass this test your SEO company specializing in Google rankings must enable your website to become more relevant and be used in more ways by Google as a reference point for your topic.

Are you gaining reputable links from authority sites in your market?

Yes, there are dubious characters out there who will sell you 100 links from impressive sounding domains such as Harvard or Nasa, educational sites like the Department of Education or other government websites where the very domain name is meant to influence your website’s ranking and magically bring in hundreds of potential customers. This just does not work. Often, these service providers have never trained in real SEO and can’t explain how a SEO company specializing in Google rankings uses backlinks effectively. The links they create are often fringe’ support forums or directories linked loosely to the kinds of sites mentioned above and the agency never fully shares what they are doing. This adds no value to your website and won’t move you up or even onto the first page of search results.

A true SEO company specializing in Google rankings will be completely transparent with you and explain Google’s best practices to you fully. In addition, they will build links with other sites of high page rank, strong page authority and websites considered highly by your market; you’ll notice these sites have a lot of engagement such as comments, questions and thoughtful replies from the website owners. This will not only drive traffic to your site, it will help increase the quality of the people visiting. What does  quality’ mean? For any business, it means people looking to buy what you are selling; we call this conversion when someone pays real money to buy your goods or services.

Ultimately, your website must respond to what your market is searching for on Google, Yahoo and Bing. As new topics become of interest to your market, your SEO company specializing in Google rankings will help you develop content that is presented in such a way that your website is the go-to place for answers. This, in turn, will drive new ways to increase your business through potentially gathering email addresses, selling your own e-books or affiliate offers and developing referral business because your website visitors trust you and recommend you to their friends and family.

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